ICONIC: ART, DESIGN, ADVERTISING, AND THE AUTOMOBILE

Iconic: Art, Design, Advertising, and the Automobile not only features Miles’ collection, but also explores what it truly means to be an icon. Interviews with renowned automotive celebrities such as Bruce Meyer, Jay Leno, Mark Trostle, and Chris Bangle, explore what makes a car “iconic”- yesterday, today, and tomorrow. With an essay on iconic advertising by marketing genius Chuck Porter, this book investigates the relationship between the car and the advertising world, and examines how that world shapes public perception of the automobile as an object of desire. From supercars to Ferraris, from Ford to Porsche, and the latest electric cars, this book covers every marque, era, and event significant to the automotive world.

This volume examines what resounds with the public, what it takes to become more than just a car or more than just the person behind the wheel - and finally what it takes to become “iconic”.